Brand and Packaging Design

FrostBite

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OVERVIEW _______________________

BRAND NAME
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LOGO DESIGN ITERATIONS
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MARKETING AND STRATEGY
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BRAND COLLATERALS
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FINAL DESIGNS
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PACKAGING DESIGN
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PERSONAL REFLECTION
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OVERVIEW

The problem

Home bakers usually are not recognized by huge audiences. Even though their products may be amazing, they do not get as much popularity as bakery stores which is mainly due to lack of branding and packaging promotion.

Duration: 3 months; Tools: Adobe Photoshop, Illustrator

The solution

FrostBite is a bakery proposition for a client who is a home-baker. To expand her business and make the brand recognizable, I designed a new brand system inclusive of logo and packaging. The logo is a cupcake with a bite on the bottom to portray the letter ‘B’. The packaging follows a simple pattern design with colors which instill a sense of happiness.

Christmas themed packaging design

Packaging design for a box of macaroons

Packaging design for a birthday cake

Packaging design for a tea cake

Packaging design for muffins

Packaging design for to-go brownie and coffee

BRAND NAME

Deciding the brand name

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LOGO DESIGN ITERATIONS

Behind the scenes

Formation of the Logo

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Choosing the Typeface

MARKETING AND STRATEGY

Unique selling point

BRAND COLLATERALS

More behind the scenes

Business Card Design Options

Letter Design Options

FINAL DESIGNS

Introducing the brand system

PERSONAL REFLECTION
PACKAGING DESIGN

Creating the templates

😇 Always try new things

This was one of my most fun projects. I had so much creative freedom to do my own thing. Designing the packaging and creating the templates was so exciting! I loved the entire process of research and design. I thoroughly enjoyed doing a photoshoot for my products and creating different scenarios around them. Shoutout to my aunt, Leah Drego, for making these beautiful treats and giving me an opportunity to use her products to create a new brand.

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