Brand and Packaging Design
FrostBite
Category | Branding & Packaging
Duration | Oct ’16 - Dec '16
Tools | Adobe Photoshop, Illustrator
😱 THE PROBLEM
Home bakers usually are not recognized by huge audiences. Even though their products may be amazing, they do not get as much popularity as bakery stores which is mainly due to lack of branding and packaging promotion.
🚀 THE SOLUTION
FrostBite is a bakery proposition for a client who is currently a home-baker. To expand her business and make the brand recognizable, a new logo along with an attractive packaging was created. The logo is a cupcake with a bite on the bottom to portray the letter ‘B’. The packaging follows a simple pattern design incorporating colors which instill a sense of happiness.
Christmas themed packaging design
Packaging design for a box of macaroons
Packaging design for a birthday cake
Packaging design for to-go brownie and coffee
Packaging design for a tea cake
Packaging design for muffins
🤔 BRAND NAME
Deciding the Brand Name
🧠 BEHIND THE SCENES
Logo Design
Formation of the Logo
Choosing the Typeface
📝 MARKETING AND STRATEGY
Unique Selling Point
🧠 BEHIND THE SCENES
Brand Collaterals
Business Card Design Options
Letter Design Options
🎨 DESIGNS
Final Brand Collaterals
🧠 BEHIND THE SCENES
Creating the Templates
💭 REFLECTION
😇 Always try new things
This was one of my most fun projects. I had so much creative freedom to do my own thing. Designing the packaging and creating the templates was so exciting! I loved the entire process of research and design. I thoroughly enjoyed doing a photoshoot for my products and creating different scenarios around them. Shoutout to my aunt, Leah Drego, for making these beautiful treats and giving me an opportunity to use her products to create a new brand.
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